Community 101

What Is Community?

The word community is used liberally and in different contexts. Explore our definition here.

Value of Community

Why do organizations use a community approach? Communities matter because they help achieve many business goals more efficiently than transactional approaches.

The Basics of Community Strategy

Are you starting from ground zero and need to build a community strategy? Start here.

The Networked Organization

Organizations are using social technologies in many, many ways – and it is starting to change how organizations operate. Learn more here.


One of the best ways to learn is to watch and listen to what other organizations are doing. There are a few good resources for this here.

Get Started

Community management is the discipline of ensuring a successful community. It’s a role that has been around for years but is just now becoming a well understood role for the majority of organizations. Are you ready to be a great community leader?


Check out interviews with community management professionals, the blogs we read in this industry, community management jobs, and how to find us online and in person here.

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