What is Community?
Our Definition of Community: A community is a group of people with shared values, behaviors, and artifacts.
Communities assemble to share unique experiences or solve common problems. An example might be a local environmental group that comes together to raise awareness and money, take care of local open spaces and enjoy those open spaces. Within that community there may be diverse interests and experiences. Some people participating primarily by enjoying the open spaces and occasionally contributing money and others with an intense interest in the health of trees or trails who participate more substantively in those areas.
All successful communities have events that gather community members for discussion, celebration or joint activities. A local example for us is AVIS – Andover Village Improvement Society. Typically communities are big enough that not everyone knows each other but small enough that everyone feels some personal responsibility to contribute.
A Business Example
TheCR Network is our community for community management and social business leaders who are working to foster better relationships with their organizations’ customers, employees and partners. They have a shared goal of making business communities successful. Also, they share the experience of being one of the few individuals in their organizations to understand how business and management are changing because of new technologies.
TheCR Network members talk about common challenges like member engagement, executive support, business planning, ROI, and community maturity. They use a similar suite of tools to achieve their goals: collaboration software, social media networks, editorial calendars and more. They come together on a weekly basis to help each other make progress via live calls, and support each other daily in their private community space.
Community Management Fundamentals
This presentation covers the basics of how we think about communities and community management.