The Basics of Community Strategy

Building a Community Strategy

strategyAre you just getting started and looking to build your community strategy? We recommend using the Community Maturity Model to help in building a community strategy. Below are some of the primary tasks related to each competency of the CMM:


  • Define the business objective
  • Articulate the community purpose, from the members’ perspective
  • Assemble research to help build your business case
  • Complete competitive audit – what competes for members’ attention?
  • Build a business case
  • Calculate and secure investment required


  • Find or develop executive sponsors
  • Determine what executive and stakeholder education is necessary
  • Calculate and secure investment required


  • Articulate cultural limitations and opportunities
  • Assess willingness and aptitude for change
  • Determine if specific training or change management initiatives are needed
  • Calculate and secure investment required

Community Management

  • Understand the community management approach needed, based on business objective and member characteristics
  • Define roles and responsibilities
  • Calculate and secure investment required
  • Assign roles and responsibilities

Content and Programming

  • Define content and programming needed to reach the business objective
  • Determine gaps in available and required content and programming
  • Calculate and secure investment required

Policies and Governance

  • Assess current policies
  • Amend or develop policies as needed
  • Audit current governance – or lack thereof – of social media and collaboration environments
  • Develop a governance model
  • Calculate and secure investment required


  • Determine required tools – software, applications, templates, and guides
  • Audit current toolset
  • Calculate and secure investment required

Metrics and Measurement

  • Articulate primary value that will enable business goal
  • Articulate secondary value
  • Determine metrics for executives, operational management and tactical management
  • Assess ability to capture metrics
  • Build capacity to capture metrics, as needed
  • Calculate and secure investment required

Additional perspectives on the value of community


More Community Management Resources

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Need community management resources? Check out our online training courses, our community benchmarks and TheCR Network – a private community for community pros. 

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