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Conversations with Community Managers – Christopher Barger (General Motors)

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode #16, featuring Christopher Barger, Global Director of Social Media at General Motors. Highlights include:
  • The “immerse and disperse” method of cross-training social media staff; immersing them via a consistent training program, then dispersing them to represent different divisions of the company
  • Using internal communities to identify creative thinkers who might not otherwise surface
  • Why a Fortune 500 company would bother sponsoring small events
  • Measuring results, both long- and short-term, using GM’s participation in SXSW as an example

Download this episode.

Subscribe to this podcast series.

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.


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