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At TheCR, we collaborate with clients to develop proven, practical strategies for better engagement.
Clients rely on our models, research and networks to take their communities to the next level.

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Our clients are community, social media and social business leaders focused on
the challenges of making their organizations more human and collaborative.

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Featured Video

Rachel Happe at the 2015 Higher Logic Super Forum

Rachel Happe, Founder and Co-Principal at the Community Roundtable, discusses the Quantified Community at the 2015 Higher Logic Super Forum.

In this talk, Rachel demystifies and simplifies the ROI equation for communities - boiling it down to a straightforward formula for calculating your community ROI.

Featured Research

The State of Community Management 2016

The SOCM 2016 provides a snapshot of the progress and changes in community management, based on research of more than 300 communities from organizations large and small, which span a range of use cases, sectors and industries.

Download your copy now.

Member Events

Finding The Hidden Value Of Any Community With Conversation Research

March 28, 2017

Jason Falls - Founder & Partner at Conversation Research Institute

Your community already provides great value to your organization. But if you aren’t mining the conversations with specific focus on capturing product, experience or communications insights, its full value isn’t being realized. Jason Falls will discuss what conversation research is and how it can help you understand, guide and even sell your community through to your organization.

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. An innovator in conversation research, Falls leads the Conversation Research Institute, a think-tank and consultancy focused on mining online conversations for consumer insight and market research. Members can learn more here.

Guided Training – External Community Fundamentals

April 3, 2017 | 10am ET

TheCR Network

TheCR Network will be offering External Community Fundamentals Training. The External Community Fundamentals training is a six-week virtual group training benefit for members of TheCR Network. Participants will progress through a module based training with peers in a facilitated private group inside TheCR Network. All participants will have access to modules, worksheets, discussions and a weekly office hours chat.

The training is scheduled to average around 1-2 hours a week and you will receive a certificate of completion upon finishing the course. This is a great opportunity to connect with fellow practitioners in a deeper learning experience.

As the course name – Community Fundamentals – hints, this course is meant to level set and create a common language across all community practitioners, as well as help newer community practitioners, ramp up. That said, we’ve had a number of experienced community managers complete the course and say they learned or were reminded of important community best practices.


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Public Events

Strategic Internal Communications for Health Care

April 19, 2017 | 9am ET

Hillary Boucher

Chicago, IL

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JiveWorld 2017

May 1, 2017 | All Day

Rachel Happe

Las Vegas, NV

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TheCR Blog

Measuring Engagement and Culture: TheCR’s Community Engagement Framework

By Rachel Happe, The Community Roundtable How do you measure engagement? or culture? The state of the art in measuring engagement is to measure click-throughs. That’s not asking very much. And it certainly won’t get you to collaboration, co-creation or innovation. Far too often engagement is thought of as one specific activity and…

Introducing: Community Case Studies from TheCR Network

By Shannon Abram, The Community Roundtable The number one request we get from community practitioners is to hear the stories of other people, facing the same challenges they are. And it's not just anecdotal - our research has shown that while every community is different, data proves that communities with different use cases face simil…

Friday Community Jobs Roundup – 3/17/17

By Amy Turner, The Community Roundtable Happy St. Patrick's Day! Each Friday we compile a comprehensive list of the latest jobs across community management. Be sure to check back in each week to see the latest listings. This week's roundup even features an opportunity to work with our amazing team here at TheCR! Know of a great c…

Community Management Limericks

By Shannon Abram, The Community Roundtable I'm just going to say it: The State of Community Management 2017 survey closes this Friday. By the time you read this there will be less than 72 hours to contribute to the industry's leading community research. If you sleep eight hours a night, that's only 56 hours! Subtract time for eating, h…

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Member Blog Posts

It’s Time to Flip the Social Media & Community ROI Equation on its Head

Bill Johnston suggests a different lens for Community ROI…

Is Middle Management the Enemy of Social Business

A recent article asked this question and highlighted middle manag…

Boba Fett and the Value of Community Hurdles

For the first time, everyone couldn’t just go to the toy store …

Three Reasons Why Executives Should Tweet For Themselves

A few weeks ago I read an article that stated “less than two pe…

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