Finding The Hidden Value Of Any Community With Conversation Research
March 28, 2017
Jason Falls - Founder & Partner at Conversation Research Institute
Your community already provides great value to your organization. But if you aren’t mining the conversations with specific focus on capturing product, experience or communications insights, its full value isn’t being realized. Jason Falls will discuss what conversation research is and how it can help you understand, guide and even sell your community through to your organization.
Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. An innovator in conversation research, Falls leads the Conversation Research Institute, a think-tank and consultancy focused on mining online conversations for consumer insight and market research. Members can learn more here.