The State of Community Management 2013

The State of Community Management is TheCR’s groundbreaking research platform that focuses on the standards, trends and opportunities for the business of community management. The 2013 SOCM builds on previous qualitative research to offer a quantitative look at how community and community management functions within organizations and the value to expect from those efforts over time. We have also extended the scope of this research and instead of one large report, we will be publishing a portfolio of reports, resources, content and services targeted at enabling successful community and social business initiatives.

The two key questions that drove The 2013 State of Community Management research were:

  1. What do business communities look like and what is the value of community?
  2. What does community management look like and what is the value of community management?

We also extended our research this year to include more active contributions from members of TheCR Network and want to extend our thanks to TheCR Network Research Advisory Board for their insights, advice and contributions to this research.

The Value of Community Management

2013 SOCM: The Value of Community Management from The Community Roundtable

This report explores the role of community managers and their impact on organizations. Findings include:

  • Community managers are more experienced and less technical than is often portrayed, with an average salary of $65,778.
  • Key factors, such as the amount of cross-functional interaction and size of community teams are putting a resource strain on community managers, particularly in large organizations.
  • Community management practices and processes that are standardizing, with examples.
  • Demystifying the myth of the 90-9-1 rule and the impact of community management on community performance

Faces of Community Management

What does community management look like? TheCR Network members and friends invite you to learn more about their roles.

Rebecca Braglio
Patrick Hellen
Hillary Boucher
Gali Kling Schneider
James LaCorte

The Dark Side of Community Management

We often describe community managers and strategists as having feet in two different worlds – one firmly planted inside their organization and one reaching out to the world outside. That gives community managers both a lot of insight and puts a lot of strain on them, making it clear they need to learn how to build scalable processes, part of what we highlighted in the 2013 SOCM companion eBook, The Dark Side of Community Management, which is a collaboration with members of TheCR Network that identifies common challenges community managers face and suggestions to avoid burnout.

The Dark Side of Community Management from The Community Roundtable

The State of Community Management Toolkit

For the first time in 2013 we have also released new research from our 2013 SOCM as well as an archive of our past research that provides a different lens on the leading practices required to create a successful community program. It also includes a document that adds more definition and details to the Community Maturity Model, allowing community program owners to better assess their progress across an enterprise.

The State of Community Management Toolkit

Additional research products including reports, toolkits and infographics will be released this year. If you’re interested in sponsorship opportunities or partnering with us, please get in touch.

Get Involved

Contribute and Share

Use

  • Compare your survey results to report benchmarks (see report for a benchmark tool)
  • Host an internal roundtable meeting or call to discuss the report findings
  • Summarize this research for your stakeholders and highlight areas that make the case for investment or support.
  • Use the data to inform community decisions and a road map of future initiatives.

Earlier Reports

The State of Community Management 2012
The State of Community Management 2011
The State of Community Management 2010

Blog Posts Covering the 2013 SOCM

Join Now