SOCM Fact # 9 – Community Managers Matter
By Shannon Abram, Relationship Manager at The Community Roundtable.
If 2014 had a theme at TheCR it might have been “Community Managers are important.” I know – it seems obvious, and if you are reading here then chances are you too think that community managers are important, but time and time again this year we’ve uncovered research, or heard a case study that once again proves the value of community management and good community managers.
Despite progress in understanding the discipline of community management over the years, far too many communities are still without any dedicated community management resources. However, the truth is, community managers matter – they impact the engagement, ability to measure value and the maturity of the community. For anyone hoping to get business value from a community, appropriately resourcing community management staff should be a priority.
Do you work in a community that prioritizes the importance of dedicated community management? Have you found that dedicated community managers make it easier to measure the value of your organization’s community? We’d love to hear from you!
You can review more findings related to community management in the State of Community Management 2014. This post is part of a series highlighting some of the most thought-provoking data from the SOCM 2014 – brought to you via a fun poster – perfect for sharing on Twitter, hanging at your desk, or printing out and waving around your next community strategy meeting.
Want even more community facts? Check out the full SOCM 2014 here:
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