WestJet’s Christmas Miracle & The Power of Authenticity

By¬†Shannon DiGregorio, Relationship Manager at The Community Roundtable Our watercooler was abuzz with conversations about the WestJet “Christmas Miracle” video. In addition to all admitting it got pretty dusty at our desks we marveled in the time and effort it took to pull of such a creative surprise. Our conversations turned to the internet response … Continue reading WestJet’s Christmas Miracle & The Power of Authenticity