The Value of Community Management
The State of Community Management is TheCR’s groundbreaking research platform that focuses on the standards, trends and opportunities for the business of community management. The SOCM 2013 builds on previous qualitative research to offer a quantitative look at how community and community management functions within organizations and the value to expect from those efforts over time. We have also extended the scope of this research and instead of one large report, we published a portfolio of reports, resources, content and services targeted at enabling successful community and social business initiatives.
The two key questions that drove The State of Community Management 2013 research were:
- What do business communities look like and what is the value of community?
- What does community management look like and what is the value of community management?
We also extended our research this year to include more active contributions from members of TheCR Network. We want to extend our thanks to TheCR Network Research Advisory Board for their insights, advice and contributions to this research.
The Value of Community Management
This report explores the role of community managers and their impact on organizations. Findings include:
- Community managers are more experienced and less technical than is often portrayed, with an average salary of $65,778.
- Key factors, such as the amount of cross-functional interaction and size of community teams are putting a resource strain on community managers, particularly in large organizations.
- Community management practices and processes that are standardizing, with examples.
- Demystifying the myth of the 90-9-1 rule and the impact of community management on community performance.
Faces of Community Management
What does community management look like? TheCR Network members and friends invite you to learn more about their roles:
The Dark Side of Community Management
We often describe community managers and strategists as having feet in two different worlds; one firmly planted inside their organization and one reaching out to the world outside. That gives them both a lot of insight and puts a lot of strain on them, making it clear they need to learn how to build scalable processes. We highlight this challenge in the 2013 SOCM companion eBook, The Dark Side of Community Management, a collaboration with members of TheCR Network that identifies common challenges community managers face and suggestions to avoid burnout.
The State of Community Management Toolkit
For the first time in 2013 we have also released new research from our SOCM 2013 as well as an archive of our past research that provides a different lens on the leading practices required to create a successful community program. It also includes a document that adds more definition and details to the Community Maturity Model, allowing community program owners to better assess their progress across an enterprise.
Additional research products including reports, toolkits and infographics will be released this year. If you’re interested in sponsorship opportunities or partnering with us, please get in touch.
Contribute and Share
- Take the 2013 State of Community Management survey.
- Record a 90-second video of yourself (if you’re a community manager) or your favorite community manager talking about the work and value of a community manager. Instructions are here. Share and tag it #2013SOCM.
- Publicly share examples of your community playbook, scorecard or other resources that you think demonstrate the value of community management at your organization. Tag them with #2013SOCM.
- Join TheCR group on LinkedIn and participate in the discussions about the data.
- Compare your survey results to report benchmarks (see report for a benchmark tool).
- Host an internal roundtable meeting or call to discuss the report findings.
- Summarize this research for your stakeholders and highlight areas that make the case for investment or support.
- Use the data to inform community decisions and a road map of future initiatives.
- State of Community Management 2013 – Communities by the Numbers
- Get Your Community Management Tool Belt On
- Sneak peek at results of the 2013 State of Community Management survey
- Getting to the Meat & Potatoes of Community Management
- Community Managers: Voice Concerns, Gather Data, Solve Challenges…Pass It Along