SOCM 2016: Quantifying the Value of Community
The State of Community Management 2016 provides a snapshot of the progress and changes in community management, based on research of more than 300 communities from organizations large and small, which span a range of use cases, sectors and industries.
Every year we continue to build upon the past research and explore more deeply topics that TheCR Network members highlight as crucial to building a better understanding of the power and impact of community approaches.
Our three key findings, driven by your answers, were:
- Strategy: defining shared value drives success.
- Operations: empowering members accelerates engagement.
- Tactics: measure what you want to see, not what you have.
The full report also dives into the need to measure ROI, offering insights and a formula for communities to capture their ROI based on a simple metric – the answered question.
We dig into our key findings, the differentiators that make “best-in-class” communities successful and again demonstrate that the “90-9-1 rule” is a fallacy for community programs. Plus, we explore the data in all eight competencies of the Community Maturity Model in our 56-page report, containing more than 100 charts on the state of community in 2016.
We can’t wait to hear what you think – tag your thoughts with #SOCM2016 to join the conversation!
Are you a member of TheCR Network? Download the research inside the Network here.