Conversations with Community Managers – Christopher Barger (General Motors)
- The “immerse and disperse” method of cross-training social media staff; immersing them via a consistent training program, then dispersing them to represent different divisions of the company
- Using internal communities to identify creative thinkers who might not otherwise surface
- Why a Fortune 500 company would bother sponsoring small events
- Measuring results, both long- and short-term, using GM’s participation in SXSW as an example
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MUSIC CREDIT: “Bleuacide” by graphiqsgroove.
PHOTO CREDIT: Becky Johns
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