By Shannon Abram, Relationship Manager at The Community Roundtable.
This is officially the last Friday in August – Fall is right around the corner! I’m not complaining – while I love Summer the Fall is an amazing time to be in New England. Will Fall comes our newest research platform – the Community Manager Salary Survey. We are so excited to bring this new research to you – but first: have you taken the survey? If not today is your last chance. The call for participation ends at Midnight ET tonight! Quick: take the survey!
Black Milk Clothing Illustrates How Not To Use Social Media – Sometimes brands that hit it big forget where their success came from in the first place – but their followers certainly don’t. Popular online clothing retailer Black Milk Clothing learned this the hard way this weekend. Update: The company has since issued an apology.
Why do you sabotage yourself when trying to break bad habits? – Why do you so often fail at removing bad habits from your life?You try to diet, to exercise, to stop smoking, to stop staying up until 2 a.m. stuck in a hamster wheel of internet diversions, and right when you seem to be doing well, right when it seems like your bad habit is dead, you lose control. It seems all too easy for one transgression, one tiny cheating bite of pizza or puff of smoke, and then it’s all over. You binge, calm down, and the habit returns, reanimated and stronger than ever.
TheCR Network Sneak Peek: August 2014 Wrap-Up – I spent a lot of time this month looking forward and planning member programming for Fall. And while summer can be a bit quieter around TheCR Network, it was great to take a look back and see the different ways members were connecting and receiving value from their membership. Here are a few of my favorite examples of member engagement inside the network over the past month…
The Problem with Easy Technology – In the history of marketing, there’s a classic tale that centers on the humble cake mix. During the nineteen-fifties, there were differences of opinion over how “instant” powdered cake mixes should be, and, in particular, over whether adding an egg ought to be part of the process. The first cake mixes, invented in the nineteen-thirties, merely required water, and some people argued that this approach, the easiest, was best. But others thought bakers would want to do more. Urged on by marketing psychologists, Betty Crocker herself began to instructhousewives to “add water, and two of your own fresh eggs.”
Are You Cultivating Knowledge, or Just Consuming Information? – Quality output demands quality input. As healthy food fuels the body, so does brain food fuel the mind. Garbage in, garbage out as they say. Amidst the “sky is falling” debates over how TV and the Internet are making us mindless drones, this is the real issue to keep in mind — we need to be cultivate more than we consume.
Webinar Alert: How EY measures Yammer use: Sept 2nd – Join us on Tuesday 2nd September, to hear how EY (Ernst & Young) uses metrics and governance to build and grow a successful Yammer implementation. Also hear the latest in developing community roadmaps from Rachel Happe of The Community Roundtable
Is Collaboration Limited by Organizational Structure? – We’ve been seeking enterprise 2.0 and social business for several years now with some notable success, but still quite a lot of “vague” and some level of fatigue.
New Community and Social Media Jobs:
- Director Mobility Digital Customer Experience Execution– AT&T – Bothell, Washington
- Director Digital Customer Service Chat – AT&T – Austin, TX
- Director Digital Operations – AT&T – Dallas, TX
- Community Specialist – AT&T – Bothell, Washington
- Community Manager – Kansas City – Yelp – Kansas City, MO
- Coordinator/Manager, Editorial Expert Community – TechTarget – Newton, MA
- Community Relations Manager – Sales – Enlivant 2 reviews – Bullhead City, AZ
- Community Manager – VaynerMedia LLC – San Francisco, CA
- Development Officer, Corporate Partnerships – Dana-Farber Cancer Institute
- Social Media and PR Manager – WordStream, Inc. – Boston, MA
- Manager, Community Acquisition + Retention – EXPO – New York, NY
- Corporate Relations Manager – The Mob Museum – Las Vegas, NV 89101 (Cultural Corridor area)
- Social Media Manager – GoPro – San Mateo, CA 94402 (Beresford area)
- Manager – Social Community Designer – Catalyst – Los Angeles, CA
- Account Executive, Social Media Community Manager – Zocalo Group – Chicago, IL
- Communications Manager – University of Minnesota -Minneapolis-Saint Paul, MN
- Community Manager, Williams-Sonoma – Williams-Sonoma Inc. – San Francisco, CA
- Senior Marketing Manager, Customer Adoption and Community – SuccessFactors – South San Francisco, CA
- Content & Social Media Marketing Manager – PrintFly Corporation – Philadelphia, PA
- Writer, Social Media – iTrend LLC – Stamford, CT
- Sales Director, Media – BazaarVoice – San Francisco, CA
- Coordinator, Social Media – Panera Bread – St. Louis, MO
- Social Media and PR Manager – WordStream, Inc. – Boston, MA
- Social Media and Community Manager – McGraw-Hill Education 35 reviews – Columbus, OH
- Social Media Coordinator – Endless Entertainment – Tempe, AZ
- Marketing & Social Media Coordinator / Admin -Wallflowr – Cambridge, MA 02142
- Administrative & Office Specialist III for Marketing; CPR/AE… -Piedmont VA Community College – Virginia
- Social Media Coordinator – The Option Institute – Sheffield, MA
- Social Media Coordinator – Beauty Plus Global Inc. – Ontario, CA
- Multimedia Content Producer – Cisco Systems, Inc. – San Jose, CA
- Social Media Marketing Associate-Kendo – Sephora – San Francisco, CA