TheCR Blog


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TheCR Blog Articles:

When Being Helpful Isn’t Helpful (to your community)

When Being Helpful Isn’t Helpful (to your community)

Last week I had the opportunity to share how we're thinking about @TheCR with an undergrad class on eMarketing at Bentley University. It was a fun dis…

Want A Successful Community? Don’t Be A Social Media Manager

Want A Successful Community? Don’t Be A Social Media Manager

I've held the position that social media management and community management are not the same thing for a while. This morning, a blog post by Maggie M…

5 Risks of Having A Community Without Management

5 Risks of Having A Community Without Management

Megan Smith, the community manager at Ovation TV, and I presented this week at the Online Marketing Summit on the fundamentals of community management…

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